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NULA

Academic Project

BRAND

BACk-

GROUND

The company that I have decided to create my branding for is called "nula". nula is a zero waste shop that focuses on curating products in hopes of promoting products from brands and individuals that believe in creating a positive impact on the environment and to normalise package-free items in society. 

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LOGO

finalnulalogo.png

The circle that outlines the logo symbolizes the number '0' which serves as main purpose and motto of nula which is to promote zero waste. The leaf and the different shades of green in the logo aims to bring in some element of the environment, the bigger picture, into the logo. The logo as a whole also mimics the shape & colours of the Mother Earth. 

BRAND NAME

name card

I chose the name "nula" as nula means zero in Bosnian.

finalnulanamecard1.jpg
finalnulanamecard2.jpg

promo item

#1: t-shirt

promo item

#2: t-shirt

promo item

#3: stamps

finalnulapromo.png
finalnulapromo2.jpg
finalnulapromo3.jpg

poster

finalnulaposter.jpg
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